People have a tendency to think "brand building" is only related to the company. For example, if John Doe works for 'EventsRUs Inc.' the companies brand he is a part of is what's important. That is not the case. Everyone is apart of the companies brand - both professionally and personally, don't believe me - look at what just happened to a senior executive at Estee Lauder.
Each member of your team is like a little marketing arm to your company (whether they want to be or not). Having a personal brand for each individual is not only great for your employees but a huge asset for your company.
A great example of this is when people 'connect' with others on LinkedIn, you immediately look at what? Their name, picture and... title/company to see if you know them. If they keep posting content on a regular basis, people will continuously see their name AND... you guessed it COMPANY in their news feed - for FREE - yes FREE marketing for your company.
Encourage your employees to build their personal brand, it makes them relatable... human. You're more likely to do business with someone when they look authentic and real. Your "brand" helps establish trust to your audience, employees, potential prospects or anyone you may come into contact with. Yes, building a personal brand takes both time and effort, but it's more than worth it in the long run.
- Personal brand building for employees should be encouraged, if not required
- Each employee should be looked at as a personal marketing arm of the company
- Building a personal brand is two-fold, good for the employee AND good for the company (increased organic exposure)
Companies should encourage employees to build strong personal brands because it’s good business. - Forbes